Big & Boogie is a Memphis-based rapper known for his raw energy, honest Southern rap, and ability to blend traditional and contemporary hip hop. Born in Louisiana, Boogie turned to music as a child to escape poverty. After his father's death, he traded his drumsticks for a microphone and released his debut project, Definition of Pain, in 2017.
The branding concept expresses the restaurant type that serves its dining during the day and the bar starts to act in the night. This duality of the restaurant living is clearly expressed in the pictured animals, illustrated in two different polarities.
DESIGN, POSTER, GRAPHIC DESIGN highlights the identity, based on the ceramic Masks created by Vache Manukyan. The idea was to maintain the significant role of the masks as the beginning of the tremendous history of performing arts through the incredible and unique masks made of clay and glaze.
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